Quantitative Research

"This is quantitative target group research as we need it: professional, compact and concise. It comes with feedback and conclusions for the customised development of one's own work."

Sigi Kämmerer

Spokesperson and Head of Communications Management Salzburg AG

We systematically collect data in the following areas:

Customer satisfaction

Visitor satisfaction

Employee satisfaction

Customer Insights

U&A – Usage&Attitude

Target group segmentation

Customer potential

Mystery Shopping

Customer churn and change analysis



Brand Research

Image analysis

Potential analysis

Brand positioning

 

Product Research

Product test

Sensory test

Concept testing

Usability analysis

Our methods include:

CATI – Computer-Aided Telephone Interviewing

CAPI/CL – Computer-Aided Personal Interviewing in Central Location

CAWI – Computer-Aided Web Interviewing

ONL – Online Interviews

Our target groups:

Target group survey

Trade fair survey

Opinion Leaders

B2B

Our interviewers:

We employ about 300 interviewers in all of Austria. We emphasise ongoing training and extensive personal briefings at the beginning of each study. We take care to put teams together on a project basis. We proudly rely on bilingual colleagues to also reach audiences with a migration background.

For questions about our quantitative work, please contact us per office@consent-research.com