Poll of journalists on "Image & PR" 2016


For more than 15 years, Consent Market & Social Research has been conducting a poll of journalists on "Image & PR". By conducting this every autumn, we have therefore created a valid and continuous tool to measure the quality of media work and images of various companies.

Study objectives

Continuous quality control of press and media work.

Measurement of external communications on the basis of the corporate image.

Improving the service journalists receive.

Position of own company in its competitive environment.

Question: The following topics are queried for "Image & PR"

Criteria of media work

Assessment of media relations

Strengths / Weaknesses / Opportunities

Newsworthy topics

Sources of information

Interest of recipients

Corporate image